BeatBox founder, Kirstin Millard, was on a mission to develop a beauty business that she was not only passionate about, but also one that would make impact on people’s lives. While studying business administration and entrepreneurship during her undergrad college career, she soon became determined to discover just what that business would look like. Mixing her passion for beauty with her desire to see women self-empowered, BeatBox was born!
In the beauty world, the term “beat” is used to describe someone whose makeup looks flawless. Common phrases you’ll hear beauty enthusiasts use include “Your face is beat!, You beat that face!, or that was a quick beat!” Simultaneously, to beat something means “to produce (an attitude, idea, habit, etc.); by repeated efforts; to achieve victory.” Identifying this link between these two meanings of the word beat birthed BeatBox’s core mission, to encourage and empower people to “beat” life’s tough situations. Our goal is to encourage those who come in contact with the BeatBox movement to realize that they possess the answer to their life’s problem’s and have the ability to beat whatever their situation may be, because the answer resides on the inside of you! BeatBox, in an essence, is BEAUTY with PURPOSE.
Kirstin was able to produce a beauty product that encompassed her passion for beauty while also encouraging customers and others to BEAT the circumstances of those sometimes difficult situations that present themselves throughout one’s life. With each BeatBox sold, we include a story of someone who did just that, in the hopes that it will encourage another to get through their own tough situation. We also give 10% of our sales to a different initiative each month to help them BEAT the odds against their respective organizations and continue their work in making the world a better place.
See, were not just your typical beauty brand. We are ALL about, aligning BEAUTY with PURPOSE at BeatBox!
With love, passion, BEAUTY and PURPOSE,